The Three-Layer Brand Model for Web3 Projects
How to build a Web3 brand that grows from early-stage chaos to institutional trust.
The Death of the Token Mascot
Why Web3’s cartoon era is ending, and what serious protocols must do next.
When Refresh, When Reinvent, When Burn It All?
How to choose the right level of brand transformation in a fast-moving, trust-sensitive industry.
Brand Design in a Wallet-Native World
Why the next era of digital identity will be built around wallets, verifiable credentials, and trust-focused design.